Pro-Series Packaging

AAPEX Best Packaging Winner

Packaging for a pro…

Realizing that there is another level of consumer we could reach through higher quality products, we had to create packaging that would reflect that quality. We decided to bring in a silver metallic ink (costs less than a foil and still has a quality effect to packaging) to reflect the silver from many of the products in the line. We also used trap packaging for substance in the blister card. This was a way to showcase the higher standards that we were requiring from this new line of products.

Needless to say, Automotive Aftermarket Products Expo (AAPEX) thought the same way and selected us to receive the Best New Packaging award for this line of products.

This is the process we used to create a high-quality product line.

• Determined price point of new product line

• Researched competitor products

• Developed concepts for 3 versions

• Verified compliance needs

• Finalized packaging design

• Created mock-ups and received approval from all departments

• Sent art to suppliers

• Received first articles and verified color accuracy and compliance