Squeezebox Squareoff

Old Vienna Restaurant

A contest to beat them all…

Oktoberfest, a traditional German celebration, was Old Vienna Restaurant’s go-to event, but they needed something else that was just as unique to help bring in additional revenue, goodwill, and branding during another part of the year. So we put our heads together to come up with the Squeezebox Squareoff, a one-of-a-kind contest of accordionists.

With standing room only, musicians came from all over to participate, beer and pretzels were served and eaten voraciously, the judges were seated, and–to top it all off–we won the PRSA award for Special Event over $5,000 for this wonderful clash of the squeezeboxes.

Here is what we did.

• Developed an overall brand strategy, marketing, and event plan

• Implemented overall brand strategy

  • Designed master event logo

  • Created event details (when, where, how, who, etc.)

  • Laid out timeline and deadlines

• Implemented marketing plan

  • Advertising: Designed and distributed advertising for newspaper, online, social, posters, table tents, and grassroots efforts

  • Publicity: Wrote and distributed press releases, began community awareness campaign, booked radio spots

• Implemented event plan

  • Secured judges and master of ceremony

  • Developed rules for contest

  • Designed and ordered musicians’ T-shirts, judges’ thank you gifts (beer steins), and attendees’ event buttons