Secondary Placement Displays
ITW Global Tire Repair
Catching the consumer’s eye…
When launching a new product, highlighting an anniversary or taking advantage of a display opportunity, secondary placement displays can bring valuable, unexpected revenue to a company’s bottom line. I have worked with suppliers in Asia, Europe, and the USA in order to fulfill these projects on time and within budget while always finding ways to create more cost-effective displays in the future. Below are some examples of displays that we have produced over the last three years.
In 2021, I managed 16 display projects from initiation to completion, creating over $7M in revenue. Here are the steps I took.
Initiated project with sales to determine product mix and timelines
Created initial financials for margin worthiness
Finalized display renderings for customer buy in
Determine if display will be produced in Asia, Europe, or the USA
Requested corrugate, labor, and packout quotes
Updated financials and sent to sales for leadership approvals
Finalized display dielines and art
Sent art to corrugate supplier and set schedule for build and pack out
Tracked progress of display from corrugate supplier, supply chain, pack out, and ship to distribution centers
